SURFSTRContact

Service 05

Decisions from your numbers.

We build custom dashboards that sync live from your sources, run bespoke analyses when a question needs a real answer, and automate the reports your board reads, in the format your board reads.

Three ways to work with us

  • Advise

    Measurement plan and KPI framework

    Audit, strategy, roadmap, workshop. Your team executes.

  • Execute

    Dashboards built on your data

    We build inside your team and your tools.

  • Turnkey

    Data stack, dashboards and monthly reporting run by us

    We own it end to end and hand over a running system.

What is included

  • Source audit: analytics, CRM, ads, sales, finance
  • Custom live-synced dashboards (Looker Studio, Power BI or bespoke)
  • Bespoke analysis and one-off deep dives
  • Automated board and management reporting
  • Social listening and sentiment monitoring
  • Attribution and funnel diagnostics

Built for the people who read it

A dashboard nobody opens is a cost. We design each one around the decisions it has to support, then automate the delivery so the numbers arrive before the meeting.

Proof

Every dashboard we design starts from the decisions it has to support and ends with automated delivery, so the numbers arrive before the meeting instead of after it.

Questions we get asked

Which dashboard tools do you work with?

Looker Studio and Power BI most often, plus bespoke dashboards when the sources or the audience need something custom. The choice follows the people who will read it.

Can dashboards sync live from our systems?

Yes. We connect analytics, CRM, ad platforms, sales and finance sources so the numbers update without anyone exporting a spreadsheet.

Do you do one-off analyses?

Yes. When a question needs a real answer, we run a bespoke analysis and deliver findings and recommendations, not just charts.

What is social listening?

Monitoring public conversation about your brand, category and competitors, turning it into sentiment and insight reports that inform product, content and risk decisions.

Can you automate our board report?

Yes. We design the report around the decisions the board makes and automate its production so it arrives before the meeting.

Start with Data, Dashboards and Reporting