Service 06
Launch with a number.
We find the audience that actually buys, size it, position you for it and plan the launch: ICP and persona research, segment prioritisation, messaging, multi-market rollout, and fractional leadership when you need a senior marketer in the room.
Three ways to work with us
Advise
Segmentation and GTM strategy
Audit, strategy, roadmap, workshop. Your team executes.
Execute
Launch run alongside your team
We build inside your team and your tools.
Turnkey
Fractional CMO: strategy and execution owned
We own it end to end and hand over a running system.
What is included
- ICP and persona research: quantitative and qualitative
- Segment sizing and prioritisation
- Positioning, messaging and value proposition
- Launch plan, channels, budget and milestones
- Multi-market rollout management
- Fractional CMO retainer
Segment first, then everything else
Most marketing spend is wasted on people who were never going to buy. We start by finding the segment with the shortest path to revenue and build the message, the channels and the site for them.
Proof
We launched our own brand across several European markets with a small team, which is how we know what a launch plan has to contain and what it can leave out.
Questions we get asked
What is an ICP and why does it matter?
An ideal customer profile describes the companies most likely to buy, succeed and stay. Defining it first stops spend on audiences that were never going to convert.
How do you research personas?
Quantitative data from your CRM and analytics, plus qualitative interviews with customers and the people who talk to them. Both, always.
Can you run a multi-market launch?
Yes. We plan and manage rollouts across markets: messaging per market, channel mix, partners, timing and measurement.
What does a fractional CMO do?
Provides senior marketing leadership on a part-time basis: strategy, prioritisation, team direction and hands-on execution where needed, without a full-time hire.
Do you work with startups?
Yes. Startups across many sectors are a large part of our work, from first positioning to first launch.