Service 01
Are you in the answer?
Your buyers now ask an AI assistant before they search. Generative engine optimisation makes sure the answer names you: structured entity data, crawler access, answer-shaped content and citation tracking across every major assistant.
Three ways to work with us
Advise
GEO audit and roadmap
Audit, strategy, roadmap, workshop. Your team executes.
Execute
Implemented inside your CMS and content team
We build inside your team and your tools.
Turnkey
Full programme: audit, build, content, tracking
We own it end to end and hand over a running system.
What is included
- AI visibility audit across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews
- llms.txt and llms-full.txt authored for your business
- Schema, entity and JSON-LD markup for every page that matters
- AI-crawler access policy (robots, headers, rate limits)
- Answer-shaped content: question headings, answer-first paragraphs, open data tables
- Citation tracking and a monthly visibility report
Why this matters now
Search has split in two. The blue links are still there, but a growing share of buyers ask an assistant first and only click what the assistant cites. If your site is not structured for machines to read, quote and attribute, you are invisible in that conversation.
How we do it
We start by asking the assistants what they say about your category and your company. Then we fix the reasons they get it wrong: missing entity data, blocked crawlers, gated PDFs, copy that never states a plain fact. We publish content shaped like answers, and we track which assistants cite you, for which questions, every month.
What you get
A site that assistants can read and quote, a content plan that earns citations, and a report that shows the change.
Proof
Our own GEO method, applied to every site we build and to our own brand: entity layer, crawler access, answer-shaped content and monthly citation tracking, measured before and after.
Questions we get asked
What is generative engine optimisation (GEO)?
GEO is the practice of making a company visible and citable inside AI assistants such as ChatGPT, Perplexity, Claude and Google AI Overviews. It combines structured entity data, crawler access, answer-shaped content and citation tracking so assistants can read, quote and attribute your site.
How is GEO different from SEO?
SEO earns rankings in a list of links. GEO earns citations inside a generated answer. They share most of the technical work, which is why we run them as one programme, but GEO adds entity markup, llms.txt, crawler policy and content written to be quoted.
How long until AI assistants cite us?
Technical fixes are read within days to weeks. Content-driven citations build over one to three months. We report visibility monthly so you see the curve, not a promise.
Do we need a new website for GEO?
Usually not. Most GEO work happens in the entity layer, crawler policy and content of the site you have. If the site cannot be edited at that level, we tell you before we start.
Which assistants do you track?
ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews, plus Bing Copilot where relevant to your market.